Add and design products
Go from one tee to a real drop. Upload art, generate variants with AI, dial in pricing across the line, and publish a cohesive store that actually converts.
9 min read
Think in drops, not one-off products
One product feels like a test. A drop of 3–5 products feels like a brand — and converts 2–3× better. The simplest opener:
- 1 hero tee — your strongest design, premium fit, the photo you'll post.
- 1 hoodie — same design or a sibling design, higher AOV.
- 1 hat or sticker — low price, easy "add to cart" upsell.
Same design language across the drop (color palette, type, mood). Different products. That's it.
Open the Studio
Quick create is great for product #1. After that, switch to Merch → Studio — it unlocks the full catalog, back prints, saved designs, and the duplicate flow.
- Catalog — every print-on-demand product we offer (tees, hoodies, hats, tanks, long-sleeves, posters, stickers).
- Designs library — every AI generation and upload you've ever made, reusable across products.
- Drafts — products you've started but haven't published. Auto-saves as you work.
Pick the right products
The catalog shows the blank product, base cost, and the brand/model. Filter by category and sort by margin if you want to see the most-profitable blanks first.
- Tees — Bella+Canvas 3001 (premium) or Gildan 5000 (value). Default to the premium for hero items.
- Hoodies — Gildan 18500 is the workhorse. Cotton Heritage M2480 if you want a heavier, more premium feel.
- Hats — embroidered dad hat reads "real brand." Trucker hats convert better at games.
- Stickers / posters — cheap impulse buys; great as part of a bundle.
Each blank shows in-stock status. Out-of-stock variants are hidden from your shop automatically.
Design with AI — and iterate
The design panel is built for fast iteration. Each Generate spends 1 credit and returns 4 variations. The trick is to steer, not start over.
- Style preset sets the overall mood. Start there — don't fight it with the brief.
- Brief = 1 short phrase + 1 concrete detail. "Friday Night Lights — chrome type on black" beats a paragraph.
- Lock + remix — like one of the four? Tap Lock and hit Generate again — we keep the layout and remix the type/colors.
- Vector polish — once you've picked a winner, tap "Polish" to clean edges and make the art print-ready (auto-runs on save).
Profile facts (name, number, sport, school colors) are auto-injected unless you turn them off in the brief.
Upload your own artwork
Have a designer friend or your own art? Upload it directly. The studio accepts:
- PNG with transparent background (preferred) — minimum 1800×2400px, 300 DPI.
- JPG for full-bleed artwork on a colored garment.
- SVG for logos and type — we rasterize at print resolution.
On upload we run a copyright/logo scan. School logos, pro team marks, and recognizable brand assets are flagged before they can be published. Your name, number, and original art are always fine.
Placement: front, back, sleeve
Drag the artwork on the mockup to nudge it; use the guide lines to keep it centered. Three common layouts that always work:
- Big chest — large center-chest graphic. Best for type and logo lockups.
- Left chest + back — small mark on the front, big art on the back. Reads like real streetwear.
- Sleeve hit — small logo on the sleeve. Pairs with a clean front design.
Adding a back print bumps base cost by a few dollars per unit — we recalc your earnings in real time so you can decide if the upcharge is worth it.
Colors, sizes, and variants
On the variants step you'll see a grid of every color × size combo. A few rules of thumb:
- Start with 1–3 colors. Black, white, and one team color is the sweet spot. More colors = more decision paralysis for shoppers.
- Enable XS–3XL by default. Sizes you don't enable simply don't show in your shop.
- Mockups regenerate per color. Light artwork on dark garments and vice versa — preview each one before publishing.
- Per-variant price overrides are available (e.g. charge $2 more for 2XL/3XL). The default keeps pricing flat for simplicity.
Price across the drop
Don't price each product in isolation — set the drop together so the bundle math works. The earnings card shows base cost, retail, and your take per unit.
| Product | Base | Retail | You earn |
|---|---|---|---|
| Premium tee | $12 | $32 | ~$15 |
| Hoodie | $22 | $54 | ~$24 |
| Dad hat | $9 | $28 | ~$14 |
| Sticker pack | $3 | $8 | ~$3 |
Round to whole dollars. Don't underprice — most fan buys are emotional, not value-shopped.
Titles, descriptions, and tags
The Studio auto-writes a title and description from your profile and the design brief. Edit two things:
- Title — short, specific, memorable. "WR1 Friday Lights Tee" > "Black Cotton T-Shirt."
- Description — one line of vibe, one line of fit/material, one line of "ships in 5–7 days."
- Tags — sport, school, year, mood. These power marketplace search and recommendations.
The AI also generates an SEO-friendly URL slug. You can override it on the publish step.
Preview every angle before publishing
Tap Preview to see exactly what shoppers will see — product page, color swatches, size picker, related items, and the checkout flow.
- Zoom each mockup. The print is high-res; small typos read clearly. Catch them now.
- Open the size guide. Make sure the fit notes match the blank you picked (some run small).
- Mobile preview. 80% of your buyers are on phones. Toggle the device frame and check the hero image.
Duplicate to ship product #2, #3, #4 fast
Once your first product is live, the fastest way to fill out a drop is Duplicate → swap blank:
- Open the product in Studio → tap the menu → Duplicate.
- Change the blank (e.g. tee → hoodie). The artwork, placement, colors, and copy carry over.
- Adjust the retail price for the new product, hit Publish.
Most athletes go from 1 → 4 products in under 15 minutes this way. Same hero design, different garments — that's a drop.
What's next
You have a real drop. Two things make the next 7 days the most important: