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Merch

Add and design products

Go from one tee to a real drop. Upload art, generate variants with AI, dial in pricing across the line, and publish a cohesive store that actually converts.

9 min read

1

Think in drops, not one-off products

One product feels like a test. A drop of 3–5 products feels like a brand — and converts 2–3× better. The simplest opener:

  • 1 hero tee — your strongest design, premium fit, the photo you'll post.
  • 1 hoodie — same design or a sibling design, higher AOV.
  • 1 hat or sticker — low price, easy "add to cart" upsell.

Same design language across the drop (color palette, type, mood). Different products. That's it.

nilify.ai
Hero Tee
$32
Hoodie
$54
Dad Hat
$28
Sticker Pk
$8
A 4-piece drop reads as a brand
2

Open the Studio

Quick create is great for product #1. After that, switch to Merch → Studio — it unlocks the full catalog, back prints, saved designs, and the duplicate flow.

  • Catalog — every print-on-demand product we offer (tees, hoodies, hats, tanks, long-sleeves, posters, stickers).
  • Designs library — every AI generation and upload you've ever made, reusable across products.
  • Drafts — products you've started but haven't published. Auto-saves as you work.
nilify.ai
Studio
3 drafts
Catalog
Designs
Drafts
Merch → Studio
3

Pick the right products

The catalog shows the blank product, base cost, and the brand/model. Filter by category and sort by margin if you want to see the most-profitable blanks first.

  • Tees — Bella+Canvas 3001 (premium) or Gildan 5000 (value). Default to the premium for hero items.
  • Hoodies — Gildan 18500 is the workhorse. Cotton Heritage M2480 if you want a heavier, more premium feel.
  • Hats — embroidered dad hat reads "real brand." Trucker hats convert better at games.
  • Stickers / posters — cheap impulse buys; great as part of a bundle.

Each blank shows in-stock status. Out-of-stock variants are hidden from your shop automatically.

nilify.ai
Premium Tee
Bella+Canvas 3001
from $12
Heavy Hoodie
Gildan 18500
from $22
Dad Hat
Otto Embroidered
from $9
Trucker
Yupoong 6606
from $10
Catalog — sort by margin, filter by type
4

Design with AI — and iterate

The design panel is built for fast iteration. Each Generate spends 1 credit and returns 4 variations. The trick is to steer, not start over.

  • Style preset sets the overall mood. Start there — don't fight it with the brief.
  • Brief = 1 short phrase + 1 concrete detail. "Friday Night Lights — chrome type on black" beats a paragraph.
  • Lock + remix — like one of the four? Tap Lock and hit Generate again — we keep the layout and remix the type/colors.
  • Vector polish — once you've picked a winner, tap "Polish" to clean edges and make the art print-ready (auto-runs on save).

Profile facts (name, number, sport, school colors) are auto-injected unless you turn them off in the brief.

nilify.ai
Locked: variation #2 — chrome serif, centered
Generate → Lock → Remix
5

Upload your own artwork

Have a designer friend or your own art? Upload it directly. The studio accepts:

  • PNG with transparent background (preferred) — minimum 1800×2400px, 300 DPI.
  • JPG for full-bleed artwork on a colored garment.
  • SVG for logos and type — we rasterize at print resolution.

On upload we run a copyright/logo scan. School logos, pro team marks, and recognizable brand assets are flagged before they can be published. Your name, number, and original art are always fine.

nilify.ai
Drop file or click to upload
PNG · JPG · SVG · up to 25MB
Copyright scan runs automatically
Drop a PNG with transparent BG
6

Placement: front, back, sleeve

Drag the artwork on the mockup to nudge it; use the guide lines to keep it centered. Three common layouts that always work:

  • Big chest — large center-chest graphic. Best for type and logo lockups.
  • Left chest + back — small mark on the front, big art on the back. Reads like real streetwear.
  • Sleeve hit — small logo on the sleeve. Pairs with a clean front design.

Adding a back print bumps base cost by a few dollars per unit — we recalc your earnings in real time so you can decide if the upcharge is worth it.

nilify.ai
Drag to nudge — guides snap to center
7

Colors, sizes, and variants

On the variants step you'll see a grid of every color × size combo. A few rules of thumb:

  • Start with 1–3 colors. Black, white, and one team color is the sweet spot. More colors = more decision paralysis for shoppers.
  • Enable XS–3XL by default. Sizes you don't enable simply don't show in your shop.
  • Mockups regenerate per color. Light artwork on dark garments and vice versa — preview each one before publishing.
  • Per-variant price overrides are available (e.g. charge $2 more for 2XL/3XL). The default keeps pricing flat for simplicity.
nilify.ai
Black
XSSMLXL2XL3XL
White
XSSMLXL2XL3XL
Maroon
XSSMLXL2XL3XL
Pick colors, enable sizes
8

Price across the drop

Don't price each product in isolation — set the drop together so the bundle math works. The earnings card shows base cost, retail, and your take per unit.

ProductBaseRetailYou earn
Premium tee$12$32~$15
Hoodie$22$54~$24
Dad hat$9$28~$14
Sticker pack$3$8~$3

Round to whole dollars. Don't underprice — most fan buys are emotional, not value-shopped.

nilify.ai
Retail price$32.00
Base
$12.00
Fees
$4.20
You earn
$15.80
Every unit · forever
Earnings update live as you type
9

Titles, descriptions, and tags

The Studio auto-writes a title and description from your profile and the design brief. Edit two things:

  • Title — short, specific, memorable. "WR1 Friday Lights Tee" > "Black Cotton T-Shirt."
  • Description — one line of vibe, one line of fit/material, one line of "ships in 5–7 days."
  • Tags — sport, school, year, mood. These power marketplace search and recommendations.

The AI also generates an SEO-friendly URL slug. You can override it on the publish step.

nilify.ai
Title
WR1 Friday Lights Tee
Description
Chrome type on midnight black. Premium 100% cotton, unisex fit. Ships in 5–7 days.
#football#wr#class-of-27#friday-night
Auto-drafted, you edit the title
10

Preview every angle before publishing

Tap Preview to see exactly what shoppers will see — product page, color swatches, size picker, related items, and the checkout flow.

  • Zoom each mockup. The print is high-res; small typos read clearly. Catch them now.
  • Open the size guide. Make sure the fit notes match the blank you picked (some run small).
  • Mobile preview. 80% of your buyers are on phones. Toggle the device frame and check the hero image.
WR1 Friday Lights Tee
$32.00
SMLXL
Add to cart
Mobile preview — how 80% of buyers see it
11

Duplicate to ship product #2, #3, #4 fast

Once your first product is live, the fastest way to fill out a drop is Duplicate → swap blank:

  • Open the product in Studio → tap the menu → Duplicate.
  • Change the blank (e.g. tee → hoodie). The artwork, placement, colors, and copy carry over.
  • Adjust the retail price for the new product, hit Publish.

Most athletes go from 1 → 4 products in under 15 minutes this way. Same hero design, different garments — that's a drop.

nilify.ai
WR1 Friday Lights Tee
Live
WR1 Friday Lights Hoodie
Draft
Same artwork · new blank · new price
Duplicate → swap blank → publish
12

What's next